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The story of Fatina helped inspire the D I Why Campaign, which began in 2003. Through design workshops, Prudence encourages the re-use of old clothing to reduce consumption.

The D I Why Campaign asks why not create 6 lifecycles for each of your
belongings to revive memories.

Since 2003 there have been nearly 1000 workshops held in
Europe as well as in Asia and hosted by venues such as
Hong Kong Art Museum, London Craft Central, Yorkshire
Sculpture Park, Design 100% London, the Victoria & Albert
Museum, The Childhood Museum and many more...

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